On The Pass 89. Hot Spot: Ari Heckman + Xavier Donnelly of ASH NYC
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Apr 10, 2024 Join Ari Heckman, Co-founder and CEO of ASH NYC, and Xavier Donnelly, Creative Director, as they dive into the art of immersive hotel design. They explore how each property becomes a cultural hub, reviving overlooked neighborhoods through personal connections rather than data. The duo shares insights into their upcoming Richmond project, inspired by local architecture, and the mystical beauty of Titania's Vale. Discover how storytelling through design and dining creates unforgettable guest experiences while learning about the importance of resilience in their journey.
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ASH NYC's Vision
- ASH NYC views itself as an arbiter of taste, rather than just a hospitality company.
- They aim to curate interesting and cool experiences across various verticals.
Balancing Act
- Maintain a clear central vision to balance diverse expertise within a company.
- This helps to create a better end product by aligning all efforts.
The Dean's Impact
- Xavier Donnelly was drawn to ASH NYC after witnessing the Dean Hotel's transformative impact on Providence.
- He admired ASH NYC's work for years before joining the team.