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Creating Superfans

James Shaw on the Power of Community and Identity

Sep 5, 2023
James Shaw, accidental entrepreneur, turned an engaged Facebook group into a thriving mastermind during the pandemic. He discusses the power of community and identity, providing value to customers, and the key choice every leader must make in order to create an army of superfans.
37:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Adding value and understanding the needs of the community are essential for building a successful community.
  • Fostering a sense of belonging and empowering members to support each other leads to a thriving community.

Deep dives

Building a Community Based on Value and Connection

In this podcast episode, James Shaw shares his journey of accidentally starting a business and building a community that grew to over 110,000 professionals. He emphasizes the importance of focusing on adding value to the community and understanding their needs and challenges. By interviewing members within the community who have solved specific problems, he effectively shares valuable insights and promotes progress. James highlights the significance of creating a sense of belonging within the community, where members step up as leaders and support one another.

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