SPI 751: Matt and Pat Talk about the Future of SPI
Jan 17, 2024
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SPI CEO Matt Gartland and host Pat discuss the future of SPI, including plans to expand the EIR program and introduce something game-changing in the small business space. They also talk about the evolution of the business, the importance of community, and their commitment to diversity and mentoring. The podcast ends with reflections on their own journey and a promotion of SPI Pro for established businesses.
53:47
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Quick takeaways
SPI is transitioning from an online course provider to a community-driven platform with a focus on inclusivity and connection.
The introduction of the EIR program and SPI Pro aims to foster collaboration, networking, and personalized learning experiences.
SPI emphasizes the importance of building an inclusive community and shifting towards private networks for deeper connections and differentiation.
Deep dives
The Evolution of SPI: Building a Strong Community
The SPI podcast episode discusses the transformation of SPI from an online course provider to a community-driven platform. The episode highlights the importance of community and connection for business owners and introduces the concept of Executive in Residence (EIR). The EIR program aims to bring in experts in various fields to provide guidance and support to SPI members, fostering collaboration and networking opportunities. The episode emphasizes the commitment to diversity and inclusivity within the EIR network and the desire to serve a wide range of businesses, from creators to freelancers, keeping the focus on building relationships and enhancing members' learning experiences.
Moving Beyond Online Courses: The Shift to a Subscription Model
The podcast explores the decision to move away from traditional online courses and adopt a subscription-based model. It discusses the challenges faced with the course-based revenue model and the need to adapt to changing market dynamics. The introduction of SPI Pro, a community-oriented membership program, aims to address the demand for deeper connections and collaboration. The episode emphasizes the value of experiences over content, with experts offering live programming and events to provide targeted learning experiences. The focus is on creating a safe space for members to learn, grow, and connect with like-minded entrepreneurs.
The Future of SPI: Expanding the EIR Network and Emphasizing Diversity
The podcast episode provides a glimpse into the future of SPI, revealing plans to expand the EIR network and prioritize diversity and inclusivity. The goal is to recruit experts from diverse backgrounds to enrich the community and cater to a wider range of entrepreneurs. SPI aims to serve not only creators but also freelancers, coaches, and small business owners. The episode highlights the intention to foster a supportive environment where members can find resources and guidance unique to their specific business needs. The focus remains on helping entrepreneurs grow and succeed by offering personalized experiences and an inclusive community.
Building a Diverse and Inclusive Community
The podcast episode discusses the importance of building a diverse and inclusive community for the long-term success and sustainability of an online business. It emphasizes the need to move away from building a brand solely around one individual and instead focus on bringing in experts with diverse backgrounds and perspectives. The hosts highlight the value of creating an incubator-like environment within the community, providing not only content and access to experts, but also financial resources and professional support. The goal is to foster growth and development for entrepreneurs across different industries, particularly service-based businesses.
The Rise of Private Networks and the Power of Community
The podcast episode explores the shift towards private networks as the future of online communities. It argues that private networks offer a more intimate and safe space for deeper connection, dialogue, and personal relationships compared to traditional social media platforms. The hosts stress the importance of focusing on facilitation skills and building a strong community where members can connect with each other and engage in meaningful discussions. They emphasize the need for all brands, regardless of size or niche, to build and nurture their own communities, as private networks will play a vital role in differentiating brands and standing out in a landscape of easily accessible information.
#751 At SPI, we want to use our success to build something that helps you on your business journey. And honestly, shame on us if we don't! For today's episode, I hit the record button on the kind of conversation SPI CEO Matt Gartland and I have all the time. This is where we think the industry is going in the next few years and what we're doing about it. We've never shared a behind-the-scenes look quite like this! As you know, our focus is on community. Listen in to hear how our 10x move on that front, the EIR program, is about to expand! Also, toward the end of our chat, I twist Matt's arm to have him share our master plan for something never before seen in the small business space. If we pull this off, it'll change everything! Show notes and more at SmartPassiveIncome.com/session751.