How can brands reduce the amount of sugar in their products without endangering sales? A new Journal of Marketing study explores the effects of brands reducing their products’ sugar content and/or package size.

Read an in-depth recap of this research here: https://www.ama.org/2023/03/14/the-war-on-sugar-how-can-soda-manufacturers-reduce-sugar-in-products-without-endangering-sales/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152181

Reference:

Kristopher O. Keller and Jonne Y. Guyt, “A War on Sugar? Effects of Reduced Sugar Content and Package Size in The Soda Category,” Journal of Marketing.

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: sugar, sugar reduction, public health, package size, responsible retailing

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Can Soda Brands Reduce Sugar Without Losing Sales?