People are making huge mistakes with their LinkedIn profiles and leaving money on the table. It doesn’t matter if you are an entrepreneur or employee, if you don’t understand the power of copywriting, you’re missing out. Fortunately, our guest in this episode has your back! Our guest is an ex-rapper turned teacher turned marketer.

Through his company Hey Jay, Jasmin Alic helps businesses with brand strategy and copywriting, including brands like Microsoft, Digicel, & Marriott Bonvoy,. And if that wasn’t enough he is one of the fastest growing creators and experts on Linkedin where he shows up daily and treats it as his stage.

Jasmin shares his journey into entrepreneurship and becoming a LinkedIn creator. He emphasizes the power of copywriting and the impact it can have on LinkedIn profiles. Jay discusses the importance of formatting and visual aesthetics in writing, using rhythm and structure to guide the reader. He also highlights the value of community engagement and the impact his content has on people's lives. Jay provides tips for successful LinkedIn writing, including breaking patterns and using repetition to capture attention. In this conversation, Jasmin (Jay) Alić discusses the importance of clarity in copywriting and branding. He emphasizes the need to focus on clear and concise communication rather than trying to be overly unique. Jay also shares advice for starting a career in copywriting, including the importance of authenticity and not overthinking the writing process. He highlights the significance of clarity in LinkedIn profiles and offers tips for optimizing them. Additionally, Jay discusses the balance between work and family life, emphasizing the priority of spending time with loved ones.

Takeaways

• Understanding the power of copywriting

• Formatting and visual aesthetics play a crucial role

• Breaking patterns and using repetition strategically can enhance the effectiveness of LinkedIn writing.

• Authenticity is key in social media and copywriting.

• In copywriting, prioritize clarity.

• Optimize your LinkedIn profile by clearly communicating your unique value proposition and target audience.

• Balance work and family life by prioritizing family and setting clear boundaries.

Where to find Jay...

Linkedin - https://www.linkedin.com/in/alicjasmin/

You can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

Chapters

[00:00] Introduction to Jasmin Alić

[07:54] The Impact and Reach of LinkedIn

[14:01] Building a Thriving LinkedIn Community

[22:59] Strategic Use of Rhythm and Structure in LinkedIn Writing [26:00] The Power of Clarity in Copywriting and Branding

[27:42] Authenticity and Clear Communication in Social Media

[29:24] Tips for Starting a Career in Copywriting

[31:21] Optimizing Your LinkedIn Profile for Clarity

[45:23] The Value of Building a Network of Professionals

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