657. What You Tolerate Becomes Your Culture

Culture isn’t built in a mission statement or painted on a wall. It’s forged in the daily decisions you make as a leader — in what you allow, excuse, or ignore. The truth? Your culture isn’t defined by your best performers at their best moments. It’s defined by the lowest behavior you’re willing to tolerate.

In this episode, Brian Gubernick breaks down the gap between expectations and tolerance — and why that space tells the real story of your business, your team, and even your personal life. You’ll learn: Why expectations mean nothing without enforcement, how tolerated behavior becomes your operating system, the ripple effect of silence and the “broken windows” trap, and three steps to close the gap and raise your standard.

This isn’t just about business — it’s about how you live. Whether it’s lateness on your team or compromise in your own habits, what you permit, you promote.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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