Unionization Efforts at Pete's Coffee

The journey towards unionization at Pete's Coffee began with the first store in Davis, California, which organized in 2022. This initial success inspired nearby stores to meet and eventually opt for the Industrial Workers of the World (IWW) as their union. The organizing team faced various challenges, including management's attempts at union-busting, but they managed to establish a structured committee with regular meetings and planning sessions. Their strategy focused on building rapport among coworkers through social interactions and one-on-one conversations, laying a solid foundation for their campaign.