The Free Lawyer 266. How Can Law Firms Leverage Digital Marketing for Growth and Success?
In this episode of the Free Lawyer Podcast, host Gary Miles converses with Marilyn Jenkins, a digital growth strategist and founder of MJ Media Group. They discuss how law firms can leverage digital marketing to grow their client base and revenues. Marilyn emphasizes the importance of optimizing Google business profiles, avoiding common online marketing mistakes, and obtaining positive Google reviews. She also highlights the role of SEO and social media in enhancing online visibility. Marilyn introduced her Google Maps Power Boost program and shared strategies for smaller firms to compete with larger ones.
Common Mistakes in Online Marketing (00:03:02)
Marilyn highlights mistakes law firms make, such as neglecting their Facebook pages and misusing Google profiles.
Key Elements of Google Business Profile (00:04:23)
Marilyn emphasizes the importance of accurate information in Google business profiles for law firms.
Importance of Google Maps Ranking (00:06:27)
Marilyn discusses why ranking higher on Google Maps is crucial for attracting clients.
Strategies for Obtaining Google Reviews (00:07:47)
Marilyn shares practical strategies for law firms to garner positive Google reviews.
Handling Negative Reviews (00:09:17)
Marilyn advises on how to respond to negative reviews from clients professionally.
SEO for Law Firms (00:10:13)
Marilyn explains how SEO helps law firms improve online visibility and attract clients.
Google Maps Power Boost Program (00:10:57)
Marilyn introduced a program that rapidly improved Google Maps rankings for businesses.
Competing with Larger Firms (00:13:03)
Marilyn provides strategies for smaller firms to compete online against larger law firms.
Role of Social Media in Business Attraction (00:14:44)
Marilyn discusses how social media can help law firms connect with potential clients.
Importance of LinkedIn for Lawyers (00:17:54)
Marilyn highlights LinkedIn's role in building professional networks and referral opportunities.
Marketing Advice for New Lawyers (00:19:10)
Marilyn advises new lawyers on maintaining an updated Google business profile.
Marilyn Jenkins, a digital growth strategist with nearly 20 years of experience, founded MJ Media Group, LLC and Law Marketing Zone®. Her expertise lies in leveraging paid advertising SEO, particularly for optimizing Google Business Profiles, reviews management, and database reactivation to propel business growth.
Ms. Jenkins has a proven track record of success, having helped numerous businesses achieve significant growth through her strategic marketing programs. Many of her clients have surpassed the 7-figure mark in sales, with some experiencing impressive returns on investment (ROI) as high as 14x.
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