The Friday Habit Storytelling for Purpose-Driven Marketing with Mark Carpenter pt. 2
In part two of the discussion with storyteller, author, and keynote speaker Mark Carpenter, he shares some of the strategies he employs in telling great stories people will remember. Before utilizing storytelling to teach, lead, sell or inspire, it is important to know the purpose behind telling that story. When the storyteller is clear on why they are sharing a story, they can choose important details to share or discard, and the pacing falls into place. They can also begin to look for experiences to turn into stories that would serve their purpose.
Mark encourages authenticity in delivering a story. Citing recent groundbreaking research, the neuroscience behind the power of storytelling is compelling. Brain wave activity increases during a story versus simply receiving information. When listeners engage with a story, they access their personal memories in order to find relatability, which solidifies the likelihood they will remember the message. Stories also trigger the brain to release oxytocin, which is the chemical that leads to trust and connectivity. When a storyteller shares authentically with honorable intention, people respond with deeper levels of engagement and buy-in. Not to be used in a manipulative way, the power of storytelling as a leadership skill is growing at the corporate level thanks to pioneers like Mark. Humans have communicated through storytelling for millenia; it only makes sense that forward-thinking leaders would apply the approach to professional development.
Main Topics
- Using storytelling in sales (01:20)
- Common roadblocks in developing stories (04:25)
- Pacing in storytelling (06:50)
- Impact of stories on the brain (10:00)
- Increasing relatability chemicals in the brain (15:25)
- Mark’s current consulting projects (18:30)
- Workshops for use storytelling as a leadership skill (21:30)
Episode Links
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