Ep. 217: After playing for the Kentucky Colonels in the ABA, George transitioned from professional basketball to business, learning from another Colonel – Founder of KFC Harlan Sanders.

Sanders’ attention to detail was unmatched. He didn’t just talk to customers—he observed them, analyzing what they left uneaten, what made them smile, and what didn’t meet their expectations. His commitment to understanding his customers was one of the key reasons KFC became a global powerhouse.

Our BONUS RESOURCE for this episode will help leaders in any industry understand their customers!

Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we’re making it easier than ever to help YOU to tell your story. Send us a message here to get started: https://books.forbes.com/don/ 

Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness. 

Special thanks to Ana Anzolin, Bradi Stewart, and Lilly Mae Stewart for making this episode possible.