I've never done an episode like this ever before.

Nate Lagos's tweet outlining his exact 10 keys to growing Original Grain was so good that I immediately DMed him and said, "Let's talk more about all of these."

So that's what we did: from 1-10, we went piece by piece through each of the points on the list and kicked them around.

This episode is good because Nate is right about so much. Calls to stop touching your ad account, spend money no matter what, and, of course, make sure you've got that dog in you–they're various levels of wise and counterintuitive.

Nate is currently the Head of Marketing at Original Grain and formerly ran growth at Dugout Mugs.

EPISODE HIGHLIGHTS

[00:00:27] Nate's tweet about success.
[00:06:32] Change in mentality in 2022.
[00:13:14] Having a steady hand.
[00:15:11] Mental health and morale.
[00:18:03] Spending more money on ads.
[00:21:00] Cutting the marketing department's fixed costs.
[00:24:58] We raised our prices.
[00:27:09] Premium product and customer value.
[00:31:02] Banger product strategy over marketing.
[00:33:09] Launching products for new audiences.
[00:36:21] Resisting shiny object syndrome.
[00:39:22] Focus on generating contribution margin.
[00:43:09] Recognizing significant tailwinds.
[00:45:31] Real growth happens in the trenches.

EPISODE SPONSOR

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FOLLOW UP WITH NATE

Read The Original Tweet: https://twitter.com/natelagos/status/1692219115266585024
Follow Nate On X: ⁠@NateLagos⁠

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Episode 83. Family: A Team On Mission (Jeff & Alyssa Bethke)