How Starday Foods Leveraged Data to Launch New Brands

Starday Foods: A Data-Driven Approach to Food and Beverage

Starday Foods, a data-first food and beverage company, utilizes a data-driven approach to understand trending ingredients, categories, and attributes in the food industry. They have successfully launched two products: Gooey Snacks, a low-sugar vegan and palm oil-free chocolate hazelnut spread, and All-Day Flavors, a range of spice blends for convenient home cooking. Their data-driven approach extends to brand building and marketing as well. By testing various naming variations, they developed a playful and eye-catching brand identity for Gooey. Starday's goal is to establish themselves as a trusted food brand known for health and sustainability, with plans to launch several more brands in the near future. They have also made significant inroads with big retailers like Kroger, using their data-driven approach and a pitch centered around driving velocity and sales through deep consumer understanding.