Good Content with Shannon McKinstrie Your Next Powerful Piece of Content is Already on Your Phone
Your next incredible piece of content is probably already hiding in your camera roll. In this episode, we’re talking about the B-roll moments that are already on your phone, how to use simple visuals to tell stories, and the magic of finding the right identifiers (aka the words and phrases that make your audience feel truly seen). We’ll dive into those identifiers, exploring what your community calls themselves, how to call them out directly in your content, and why that can boost your engagement, reach, and sales to the next level.
In this episode we’ll be covering:
- The importance of B-roll and using video clips or photos that tell a story, making your content feel more relatable and engaging.
- Tips and examples for creating high-performing Instagram reels that call out your target audience to boost engagement and reach.
- Using ChatGPT, real conversations from DM’s, and testimonials to discover the exact language your audience identifies with.
- How to use those identifiers and specific language that will help your followers feel seen and connected.
- The impact of creating a sense of community and belonging in your social media strategies.
Featured content in this episode:
- Prestonkonrad: If you want your bedroom to look…
- Thewed: Groom Portrait Ideas
- Bylillianzhang: Four things you need to start doing…
Recommended episodes:
- Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
- Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
- Episode 049: Relatable Humor That Says “They Get Me!”
- Episode 053: Use Customer Insights to Create Reels That Attract and Convert
- Episode 067: The Importance of Belonging on Social Media
- Episode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content
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