Jennifer Bandier on Founding BANDIER, Believing in Yourself & Trials with IVF

Mar 29, 2022

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I’ve been shopping at BANDIER for YEARS!! You know this if you shop my stories and website :) I jumped at the chance to speak with its founder, Jennifer Bandier. We chatted about the realities of building a business from the ground up, the power truly believing in yourself can have, and the trials she dealt with going through IVF.

BANDIER is a luxury, multi-brand, activewear retailer known for its premium selection of active and after-wear. It was only after a major foot injury that the idea for a multi-brand activewear store emerged, as Jennifer noticed a lack of such shops within walking distance—none of which carried the sort of elevated fitness apparel she was searching for. She opened the first BANDIER brick-and-mortar in Southampton the following summer of 2014. BANDIER is headquartered in New York, NY with store locations in New York and Texas, and Melrose in Los Angeles, as well as an e-commerce shop with global distribution.

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