Sales Every Day: Do this and get on track

This week I’m doing something a little different on the Podcast. I’m going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round.

Each episode is super short - and I’m going to give you one thing to do each day.

At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.

Today I’m giving you work to do that will help you get more returning visitors to your site.

Do it, and you’ll plug some holes in your leaky bucket, and you’ll be on your way to increasing your Conversion Rate.

Before we dive in, let’s talk about something important

When it comes to returning visitors, frequency, and recency are important.

Frequency is the number of times someone visits your site, and recency is the time in between visits.

And what you need to know today is that your goal is to get multiple visits in a short time period.

When you do that - you’ll massively increase the chances that person will buy

If you think about your own behavior, you see why that happens. You see something you like, and then you visit it a few times. You might even show friends, but the more you visit, the higher the likelihood you’ll buy.

Today, I’m giving you work that is designed to get your web visitors back to your site multiple times in a short time frame.

Here’s what you’ll do:

• Decide on a day of the week that you’ll commit to sending an email campaign.
• It doesn’t have to be a sale, or a special offer, but it does have to give the recipient a reason to click through to your site. The easy way to do this is to create a knowledge gap. Start a story in the email, and finish it on the product page. Even if it’s simple like telling the reader about a new product and giving them a call to action to click and see all the colors.
• Send that email to your list on the scheduled day.
• On the next day - change the subject line, and resend the email to everyone who didn’t open the first day.
• Do nothing on the 3rd day
• On the fourth day, resend the very same email to everyone who opened or clicked. You might need to get over yourself. But do it. It’s the money email.

Do this consistently every single week. That’s it. Do it for a whole year, and next year, you’ll have a different business!

One last thing: if you’re struggling for email ideas, I can help you.

Head over to the show notes and grab our Guide, Emails that Sell.

It’s full of real emails that sell. They were created by our Inner Circle members - real store owners like you.

You’ll get to see the exact email, the results, and why it works. It will inspire you, and give you lots of ideas to get your own weekly campaigns up and running.

That’s it, thanks so much for joining me. I’ll see you back on the Podcast next week!

Grab your copy of Emails that Sell here: https://learn.thesocialsalesgirls.com/emails-that-sell-guide/