Practiceology "7 Questions in 7 Minutes" Podcast How to Stop Referral Leakage in Your Health Practice with Hunter McWhorter
đ Struggling with referral leakage in your allied health practice? Youâre not alone.
I recently caught the Practiceology â7 Questions in 7 Minutesâ podcast episode with Hunter McWhorter, who shared practical insights for allied health business owners who want to eliminate lost referrals, strengthen their operations, and truly stand out.
Here are three key takeaways for practitioners and clinic owners:
đš Donât underestimate the basics: Even large practices can lose new patients simply by having the wrong info on Google. Claim your Google My Business listing and make sure your address, hours, and photos are accurateâitâs simple, but often overlooked!
đš Referral leakage isnât just about doctors: Any touchpointâfriends, family, sports clubs, online adsâcan be a source of missed opportunities. Map out every path new patients might take to your clinic, and shore up gaps internally before investing in more external marketing.
đš Create positive distractions: Build an environment where patients want to return and tell others about you. Hunter gave examples like letting patients choose the music played during their session, which builds community and boosts word of mouth.
Hunter also shared a free, no-strings-attached clinic operations scorecard to help identify your own gaps.
Just search âHunter McWhorterâ on LinkedIn and grab the resource from his featured posts.
Letâs keep our clinics thriving and referral pipelines full! đŞ
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