CRAFTED La Marzocco Product Designer, Stefano Della Pietra
La Marzocco is the most iconic espresso-machine maker in the world, and last month, Jonathan went to the La Marzocco Accademia to talk with their head product designer, Stefano Della Pietra, about the history and core principles of the company; how he became the head of product design there; and the task of taking La Marzocco into the future while staying true to the brand’s storied past.
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TOPICS & TIMES:
Innovation (5:39)
Avoiding Fads (14:12)
How Did You Get Your Position? (16:43)
Lina Micra & Mini (20:28)
Other Areas of Design Inspiration (25:12)
Espresso Machines & Watches (27:48)
Officine Fratelli Bambi (30:08)
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