How does “gossip” intersect with gender and power? If a woman “knows a secret” about a powerful man, what can she do with it? This week Yasmin and I consider gossip as an alternative social media network, bubbling under the surface of our political culture. Of course, Mad Men is a central text here, so we take a detailed look at how the show’s pilot uses the concept of “gossip” to lay out the show’s themes of identity, patriarchy, and public performance of self.

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