Creativity Squared Ep54. The A.I. Midwest Prompt: Level Up Your A.I. & Marketing with the Marketing AI Institute’s Cathy McPhillips #MAICON
What does it mean to Midwest Prompt? Listen in to find out!
Cathy McPhillips is the Chief Growth Officer at the Marketing AI Institute, where she's at the forefront of making artificial intelligence approachable and accessible to businesses of all sizes. She oversees marketing, growth, and customer experience, including MAICON and the AI Academy for Marketers. Her journey in the marketing world spans decades, starting in Cleveland's advertising agencies, owning her own strategic digital marketing business, and leading marketing efforts for organizations like the Content Marketing Institute and Share Our Strength's No Kid Hungry campaign.
Recognized as one of Folio's Top Women in Media and a MarTechExec Woman You Need to Know in Martech, Cathy has also been an Ohio University Jerry L. Sloan Visiting Professional in Public Relations.
The Marketing AI Institute is headquartered in Cleveland, Ohio, and is part of the Responsible A.I. movement. It envisions a future where A.I. doesn't replace human creativity but rather augments it, making marketing more intelligent and, ultimately, more human-centered.
Today, you’ll hear how A.I. is changing the trajectory of the marketing industry and how the Marketing AI Institute helps marketers understand, pilot, and scale artificial intelligence. The conversation includes A.I.’s role in content creation and the ethical and legal considerations surrounding A.I.-generated content.
A.I. isn’t going anywhere and Cathy encourages marketers to embrace it, stressing the continued importance of human expertise alongside A.I. tools. We also discuss the delicate balance between A.I. efficiency and human creativity in marketing and reflect on how creativity is evolving in the age of A.I.
Get ready for a conversation that demystifies A.I. in marketing and provides practical insights for marketers at all levels, especially when we geek out about A.I. tools and prompts with tips you can use today.
EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep54-cathy-mcphillips-the-a-i-midwest-prompt/
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Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform.
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