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- fruits and plants have evolved over thousands of years to keep going
- lemons/apples have seeds that are their continuity, but zero value to others
- they provide value in terms of the sugary and fibrous parts of their fruit
- the value proposition of sellers should include value for both sides
- podcasts may have 80% informative/entertaining content, but 20% ads
- the freemium model for services also follows the rules of seller/sellee value
