Startup Island TAIWAN Podcast
S2E9: Emphasis On Global Markets From Day One, Software CRM Startup Cooby Secured Orders from 84 Countries
Jan 19, 2024
Cooby, a Taipei-based startup, focuses on WhatsApp as their CRM application, despite Taiwanese people being more familiar with LINE. They have received orders from 84 countries, showing a global market for Cooby. Jocelyn Ho, Co-founder and CTO, discusses leading Cooby into the global market and embracing change. The podcast also covers motivations for starting Cooby, the transition from LINE to WhatsApp, their decision-making process, differences in investors, and future growth plans.
30:54
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Quick takeaways
- Focusing on a platform with a larger market base, like WhatsApp, can help a startup achieve its larger objectives and attract global venture capital.
- Regularly nurturing team members' motivations and aligning them with the startup environment is crucial for retaining their engagement and commitment to the company.
Deep dives
The importance of nurturing motivation
Motivation is crucial not only during the recruitment process but also after employees join a team. Regularly checking in with employees and understanding their motivations, goals, and dislikes helps maintain their motivation levels and ensures their long-term commitment to the company.
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