What's Holding Photographers Back from Email Marketing with Heather Lahtinen

204 - Have you ever sent an email and felt immediately deflated when a couple of people hit that ol' unsubscribe button?

Have you ever had a little panic attack and thought, "I'm bothering these people and I suck at this."

Let's take a deep breath right now and remember that when people say "no" to you, it's about them and their story, not about you and your story.

Aaaaaaand let's also consider those people who didn't unsubscribe. They are actual humans who WANT TO HEAR FROM YOU.

On this week's episode of the Hair of the Dog podcast, Heather Lahtinen and I tackle the subject of email marketing and why you need to start a list and connect with it.

What to listen for

2:08 The power of your email marketing
7:24 How to create value with your email content
12:11 What holds many pet photographers back from emailing their list
18:15 Why people unsubscribe from your list
28:20 How to connect with your potential clients via email

Starting an email list and keeping those potential clients engaged is a marketing non-negotiable for your photography business.

Don't let fear hold you back. Eat the frog and get to emailing your people!

Comment on the 'Gram and let me know what's holding you back.


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