Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. B2B is experiencing a rise in influencers, especially in the tech industry. These individuals are generally the ones that the IBMs, Bank of Americas, and Wells Fargos consult before implementing any technological solution, but they’re also the face of emerging B2B tech platforms. Today, Michael discusses the impact of B2B influencers on the tech industry. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
MarTech Podcast ™ // Marketing + Technology = Business Growth