Artificial Intelligence in Media Part 1: Calm reflections with Johanna Björklund, Associate Professor in Theoretical Computer Science and media tech startup CTO
Oct 27, 2023
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Johanna Björklund, Co-founder and CTO at media technology startups Adlede and Codemill, discusses the progress and societal impact of AI, the potential of multi-modal models and simulations, challenges in licensing content, and future capabilities of AI in media.
AI advancements in the media industry are driven by technological shifts and scale, including the development of new neural networks and increased access to data.
AI is poised to become a crucial tool in different aspects of media organizations, enhancing workflows, content creation, and optimization.
Deep dives
The Revolution of AI
The guest speaker discusses how the AI revolution is currently underway and will continue to unfold over the next five to ten years. The speaker compares it to previous revolutions in history, like the industrial revolution and the advent of the internet, where massive societal changes took place over the course of a decade.
Technological Shift and Scale
The guest speaker highlights two key factors that have driven advancements in AI: technological shifts and scale. The speaker mentions the development of new neural networks that excel in handling noise and the need for large language models to achieve human-like intelligence. They also attribute these advancements to increased access to data, improvements in hardware, and the investments made to drive progress in AI.
Practical Applications and the Future
The guest speaker acknowledges that while practical applications of AI in media organizations are still being rolled out, the industry is moving towards incorporating AI into various workflows. They foresee AI being used to speed up manual tasks, enhance content creation and ideation processes, and improve optimization. The speaker also notes that AI will become pervasive in the industry, similar to the ubiquitous presence of software, with AI becoming a crucial tool in different aspects of media organizations.
Johanna Björklund is Co-founder and CTO at media technology startups Adlede and Codemill; she is also Associate Professor in Theoretical Computer Science with a focus on semantic analysis of multimodal data at Umeå University. In Part 1 of a look at Artificial Intelligence in the media industry, Johanna speaks with DPP CTO Rowan de Pomerai to discuss initiatives she is involved with, future opportunities, and share some calm reflections about AI from the perspective of an experienced academic and startup CTO after a year of hype.
In Part 2 in this focus on AI in media we are joined by Chief Data & AI Officer at ITV, Sanjeevan Bala, to hear about his role and how the broadcasters are looking to implement and utilise emerging technology innovations in AI.