Motley Fool Money Pixar Co-Founder on AI and Storytelling
Jan 21, 2024
Ed Catmull, co-founder of Pixar Animation Studios and a visionary in computer animation, discusses the evolving landscape of storytelling. He shares insights on the challenges and opportunities of AI in animation, noting its potential to disrupt traditional methods. Catmull reflects on the symbiotic relationship between technology and narrative, emphasizing that authentic storytelling should remain paramount. He also highlights the need for flexibility and creative mental models to navigate uncertainties in leadership and innovation.
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The Peril of Ignoring Exponential Change
- Ed Catmull observed that companies built upon exponential technological change often fail to grasp its implications.
- This lack of foresight, particularly regarding computing power, led to the demise of workstation companies.
AI's Impact on Animation
- AI is democratizing animation production, lowering the barrier to entry for B- or C-level films.
- However, creating high-quality films still requires a team, ideally around 100 people, for optimal creative output.
Scooby-Doo and AI-Generated Content
- Catmull analyzes Scooby-Doo cartoons, noting their repetitive plots and settings as an example of easily generated content.
- He predicts AI will soon create derivative content, potentially flooding the market with formulaic stories.