176 - MaaS (Marketing as a System) Step #9: Case Studies

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It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠⁠MaaS⁠⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years of working with VC-backed early stage startups.

In this episode I cover Step 9: Case Studies including what it is, why it's important, who should own this work, and how to do it right. I'll be mixing in some more ⁠⁠⁠⁠MaaS⁠⁠⁠⁠-focused episodes over the course of the season.

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And whenever you’re ready, there are 3 ways I can help you:

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