LinkedIn Ads Show Highest-Performing LI Lead Magnets
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Jul 3, 2025 
Ian Nelson, a lead magnet specialist known for helping businesses enhance their LinkedIn strategies, shares insights on the emerging trend of 'comment-to-get' lead magnets. He discusses how leveraging AI can streamline content creation and boost engagement. Ian emphasizes the importance of quality content to attract leads and the necessity of a secondary strategy to convert interest into booked appointments. He also touches on how businesses can maximize their LinkedIn presence for B2B success, making this a must-listen for aspiring marketers.
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LinkedIn Favors Comment-To-Get Lead Magnets
- Comment-to-get lead magnets on LinkedIn are receiving extraordinary engagement, often thousands of comments per post.
- LinkedIn's algorithm currently favors these posts because they generate extensive user interaction and discussion.
Tim Keene's Viral Lead Magnet Success
- Tim Keene, a creator with about 40,000 followers, gets 10-20 comments on normal posts but up to 2,300 comments on comment-gated lead magnet posts.
- These posts feature animated previews of valuable multi-page documents, massively increasing engagement.
Potential Longevity of Lead Magnets
- The comment-gated lead magnet strategy may not be a fad; LinkedIn currently promotes content that sparks engagement and conversation.
- This strategy could be adjusted or capped by LinkedIn in the future but remains highly effective now.