How GOOD Co-Design leads to better services / Emma Blomkamp / Episode #183

Aug 31, 2023

Emma Blomkamp, an expert in co-designing solutions, discusses the importance of involving users in the design process. She shares insights on building relationships, the value of user involvement, and the challenges of co-design. She also explores the importance of creating a supportive community for professionals in the field.

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Introduction

00:00 • 3min

Promoting 'Selling Service Design with Confidence' Program

03:29 • 3min

Introducing Emma and her Co-Design Journey

06:13 • 5min

The Importance of Co-Design in Creating Better Outcomes

11:16 • 16min

The Importance of Building Relationships in Co-Design

27:37 • 20min

Building a Supportive Community for Professionals

47:32 • 7min

The Value of Involving Users and Introducing a Career Advancement Program

54:33 • 2min

It feels like an absolute no-brainer... Involving our users in the design process.

We've all seen the outcomes of services that neglected this step. In the best case, these services that looked great on paper just get no adoption in the market. In the worst case, they cause harm to certain communities.

Within service design, we know that co-designing solutions is a way to minimize this risk greatly and to deliver services that meet the needs of our users. Yet, involving users in a meaningful way is easier said than done. The challenges can be overwhelming, like ensuring that co-design happens before the key decisions are made.

So, what does it take to good co-design? Well, in this episode, Marc sat down for a chat with Emma Blomkamp. Emma is a respected expert in our industry around anything and everything co-design. Emma's insights on good co-design go beyond processes, touching on its often-overlooked mental aspects. Because knowing the right steps in a co-design process is meaningless if it leads to burnout.

We explore how to cope when things don't go as planned, maintaining a light approach around loaded topics and finding the support for creating deeper, more human connections. All in all, it is an inspiring conversation for when you want to do justice to the people you're designing for while also taking care of your own mental well-being.

It's easy to forget that we sometimes need to take a break and reflect on our own practice to develop a clear perspective on what good looks like. I'm grateful that Emma reminded me of that.

Enjoy the episode, and keep making a positive impact!

- Marc

--- [ 1. GUIDE ] ---

00:00 Welcome to episode 183 06:30 Who is Emma 10:45 Lightning Round 13:00 What is Codesign? 15:00 Why it's important 17:30 The difference 20:00 Good place to start 22:00 Fo-design 23:30 Guide to good Co-design 25:00 Reciprocal value in Co-design 28:30 Pressure in Co-Design 35:30 Good intention gone wrong 39:30 Should everything be Co-designed? 42:45 What makes a good Co-designer 47:00 Areas of support 49:00 Codesign needs co-support 52:00 Future of Co-design 54:45 Final thoughts --- [ 2. LINKS ] ---

--- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. https://www.servicedesignshow.com/circle