Good content strategy on YouTube isn't about hacks and tricks. It's all about learning to think about your content the way YouTube thinks about it. When we align our content strategy with what YouTube wants to surface, it increases the likelihood that our content gets surfaced. One of the ways we can learn how YouTube thinks is to understand their story, both how and why they made certain decisions along the way.

Like Comment, Subscriber: Inside YouTube's Chaotic Rise to World Domination by Mark Bergen: https://www.amazon.com/Like-Comment-Subscribe-YouTubes-Domination/dp/0593296346

Bloomberg Podcast on Video Creators: https://podcasts.apple.com/us/podcast/youtube-whisperer-guiding-creators-through-perilous/id1161880916?i=1000457267949 

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