S7. E. 4 The Triple Bottom Line: How Lindsay McCormick Created a Brand That Values Profit, People, and the Planet Equally

Have you ever heard of the triple bottom line? For some of you, this might be a new concept, but for Bite Toothpaste Bits founder and CEO, Lindsay McCormick, it’s been part of her business plan from day one. Businesses that have adopted the TBL framework evaluate their performance based on meeting three main criteria—social, environmental, and financial—to create greater business value. In short, they value profit, people, and the planet equally. Unfortunately it hasn’t always been the standard and a lot of businesses have valued profit over everything else and it’s impacting all of us, but especially the planet. So, how do we ensure this business model is the status quo moving forward so we can all have financially successful businesses while helping others and reducing our footprint in the process? In this episode of WorkParty, we sit down with Lindsay to dive into the TBL framework of her sustainable oral care line and learn more about her mission to eliminate the one billion plastic toothpaste tubes that end up in our landfills and ocean every single year. Join the party on social @workparty and stay in-the-know at workparty.com.

Guest

Lindsay McCormick @heylindsaymc @bite

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