Amy Houston on The Drum, advertising, humour and ethics.

Amy Houston is a senior reporter at The Drum - a leading online platform covering marketing, advertising, and creativity. Amy is well known in the industry for her insightful analysis and reporting that understands the complex dynamics between consumer demands and brand innovation.

In our conversation, Amy shares her insights into the advertising industry, and observations on how the shifting consumer behavior is reshaping the marketplace. We also discuss the role of innovation in advertising, and the importance of humor as a tool for connection - brands that leverage wit and creativity often capture consumer attention in a way that traditional approaches cannot.

Our conversation also explores the ethics in advertising and Amy speaks passionately about the increasing responsibility brands have to create positive change in society.

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Podcast music and production: James Greenfield