In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.
Jason discusses
- The transformation of marketing within an organization, moving to a revenue growth driving function
- How this change is being driven from within the marketing organization vs. the overall business
- How his department balances a team of generalists and specialists to implement their marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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CMO Insights