Peet’s Coffee Revamps Loyalty Program from Ground Up

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Lisa Regelman is the Director of Loyalty and Growth Marketing for Peet’s Coffee, a Bay Area-based coffee shop with about 200 locations in the U.S. and products available in about 1,700 grocery stores.

Regelman spoke with Loyalty360 CEO Mark Johnson about the recently revamped Peetnik Rewards program, loyalty in a post-COVID world, and standing out in the loyalty industry.