How is your messaging driving people to action?

Should we be terrified or hopeful about the future? My guest today believes we face huge challenges with climate, technology, and inequality, but he also sees routes to tackle them. 

I can’t wait to introduce you to Brandon Burton. Brandon’s a Brand voice Strategist who helps businesses scale their communication in a way that means they still sound like themselves. 

He’s also a futurist - with a long-term perspective that puts me to shame. Something that we sorely need in a world obsessed with the next news cycle. 

In today’s episode we cover a LOT of ground, from 

• Communication being at the route of all the world’s problems, to
• The importance of equal and easy access to decent information, to
• The pressure we put on our children when we assume they’ll come up with the solutions to all the world’s problems, 
• Whether we’re using the opportunities we have to communicate with our audiences in ways that drive them to positive action, 
• And whether AI actually holds the key to solving some of these huge, seemingly intractable problems. 

If you’re looking at your newsfeed right now with a mix of confusion, hopelessness, and an inability to take Elon Musk seriously, then you need to listen in. 

Keep a notepad handy - you’re gonna need it! Let’s welcome Brandon to The Soap Box.

Find Brandon on Instagram
Make friends on LinkedIn
Stalk his website
Check out his podcast (especially episode 2 for his prescient thoughts on AI!)

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