Scale Your SaaS 164: How To Win More Business By Knowing Your Customers - with Craig Klein
EPISODE SUMMARY
In this episode, SalesNexus CEO Craig Klein offers his best advice on how businesses can win more clients by developing a service or product they can’t refuse. He shares his CRM secrets with SaaS Story In The Making host Matt Wolach and expounds on funnel building for effective lead generation and conversion. SalesNexus is an all-in-one platform for digital marketing services to help you automate the unique processes that drive your business growth.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: How to Win More Business by Knowing Your Customers
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor.
Guest: Craig Klein, CEO of SalesNexus
TOP TIPS FROM THIS EPISODE
- Know Your Customers To Develop a Killer Product
- Get Your Funnel Figured Out
- Convert Leads Efficiently
EPISODE HIGHLIGHTS
- Engaging with Customers Reduces Churn
- Email Marketing Is a Saving Grace
- A Well-Oiled Funnel Maximizes the ROI
TOP QUOTES
Craig Klein
[13:09] “Email marketing has been a real saving grace for a lot of sales teams.”
[16:52] “We released the ability to add to that text message. That’s a game-changer. It’s mind-blowing how often people respond to text messages.”
[20:25] “At the end of the day, salespeople are pretty simple animals. They’re motivated by the money, of course, but most of the good ones are motivated by good relationships with customers.”
Matt Wolach
[16:21] “You’ve got to get them [customers] from that initial interest awareness - that initial lead to engage with you, connect with you.”
[16:31] “When they submit a lead, letting it sit there for a few hours or few days, some companies leave them for a few days, is horrible. You gotta jump on them right away.”
LEARN MORE
To learn more about Craig Klein and SalesNexus, visit https://www.salesnexus.com/.
You can also find Craig Klein on LinkedIn at https://www.linkedin.com/in/kleincraig/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy-to-implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.
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