Culture, Commerce & Community: How BET Transformed from Media Company to Movement with Kimberly Paige

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET's 45th anniversary, Paige shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment to meaningful content that drives both cultural impact and commercial success. A must-listen for marketing leaders seeking to understand how heritage brands can stay relevant while maintaining their core mission.

What You'll Learn:

• How BET transformed from being "the only place" for Black content to a platform focused on changing community outcomes
• Why cultural credibility is the foundation for commercial viability in media and entertainment
• The strategy behind BET's successful entry into streaming as the first Paramount Global brand
• How to modernize a legacy brand while maintaining authentic connections with core audiences
• The principles behind successful brand identity redesign that inspire internal innovation

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