Sharp Tech with Ben Thompson

Apple and the Ghosts of Companies Past, Privacy at the Expense of Performance, The Cook Question

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Apr 24, 2025
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INSIGHT

Privacy Limits Apple’s AI Edge

  • Apple's strict privacy focus limits its AI capabilities compared to competitors relying on cloud-based AI.
  • This trade-off may hinder Apple's ability to deliver the best AI experience and compete effectively in the future.
INSIGHT

Apple’s Platform Dilemma

  • Apple risks losing its platform dominance by clinging to an integrated model amid AI and cloud integration trends.
  • Adapting to a modular, open platform approach may be essential to maintain relevance and innovation.
ADVICE

Break From Compatibility to Innovate

  • Apple should avoid backwards compatibility compromises that handicap new paradigms such as VR and AI.
  • They should break from old models and embrace fresh, forward-looking device and software experiences.
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