Enterprise Sales Development with Meaghan Hurley

In this episode of Enterprise Sales Development podcast, we speak with Meaghan Hurley, Sales Development Director at Circle. Meaghan talks about her journey towards the SDR world from teaching and banking and how it helps her run a tight SDR program. She discusses the biggest thing she learned and how she structures her messaging and coaching sessions. She also talks about how Circle is building the future of money with the USD Coin (USDC) and the Euro Coin (EUROC). WHAT YOU’LL LEARN Meaghan’s journey from teaching music to banking to sales development The biggest learning when starting as an SDR Meaghan’s coaching habits and how she structures her coaching sessions How she prioritizing the messaging to shape the narrative across the company How Circle is building the future of money with USDC and Euro Coin QUOTES “It’s really, for me, about understanding business pains, and it’s not just about a numbers game for sales, especially in the enterprise world.” -Meaghan Hurley [06:07] “I am very dedicated to the development of my team, because I spend a long time finding the right folks for my team. And I think that once you bring the right people on board in order to show them that they have found the right home, because I want them to stay with the company for a long time and find their next role in the company, you have to really show them how dedicated you are to their success personally.” -Meaghan Hurley [13:04] “You need to not only be focused on what your team is doing, but how it affects the teams that you support.” -Meaghan Hurley [16:27] “I am a process queen, for sure. There’s nothing I love more than documenting a good process that’s scalable and everybody that works with me knows that. I think that’s where it starts.” -Meaghan Hurley [19:37] “I don’t think you become a top performing SDR by just checking boxes and you read what’s directly in front of you.” -Meaghan Hurley [21:49] TIMESTAMPS [00:01] Intro [00:25] This week’s guest: Meaghan Hurley [01:37] Meaghan’s background leading up to sales [05:56] The biggest learning [09:42] Outbound training workshop [11:42] Meaghan’s coaching habits [17:05] Handling the dynamics between SDR and marketing [18:19] Shaping the narrative across the company [22:31] Identifying the ideal customer profile [31:53] Hiring new SDRs [34:20] How she ended up at Circle [37:59] What is USDC and Euro Coin [46:03] How to contact Meaghan RESOURCES Sprinklr USD Coin (USDC) Euro Coin (EUROC) Circle CEO to Congress: U.S. At “Pivotal” Moment On Digital Assets CONNECT Meaghan Hurley on LinkedIn Meaghan Hurley on Twitter Circle website CIENCE website CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices