131 - When it comes to designing your website, the first step is to step back from the design elements.

Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.

What To Listen For:

The misguided Field of Dreams website myth
How one small change in your About-page photo can build extra trust
Which objections your homepage needs to address
Why it's time to revive your long-dead blog—or start a brand-new one
How to leverage Robert Cialdini's "commitment concept" in your biz
The website platforms we most recommend

And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge!

Resources From This Episode:

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Make your Website Work for You with Mikaela Vargas