REWORK Achieving Optionality
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Oct 2, 2024 The co-founders of 37signals discuss the freedom that comes with controlling your business. They emphasize the value of having financial flexibility to drive creativity and experimentation. Trials and errors become part of the growth journey, highlighting the pursuit of passion over mere profit. Personal and professional challenges are embraced as opportunities for development. They also reflect on the importance of maintaining autonomy amid acquisition offers and investor pressure, advocating for a healthy mindset focused on fulfillment rather than just financial success.
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Optionality
- Achieving "optionality" means having the freedom to make business decisions without external constraints.
- This allows for flexibility, experimentation, and pursuing what truly matters.
Writebook Launch
- 37signals launched Writebook, a free product, demonstrating their optionality.
- They initially planned to charge but decided to give it away, a decision they could make independently.
Company Size Experiment
- 37signals experimented with doubling their company size, then reversed course.
- This flexibility exemplifies optionality, allowing them to adapt without external pressure.