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Creative Pep Talk
281 - Make Merch, Create an Accessible Brand and 3 Powerful Design Guidelines with Aaron Draplin
Jun 24, 2020
Graphic designer Aaron Draplin shares insights on personal branding, DIY attitude, and three design rules focused on utility, accessibility, and fun. They discuss the importance of curiosity, overcoming blocks, and finding joy in creativity. The podcast explores trippy ideas, middle age, and the future.
01:28:35
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Quick takeaways
- Designs should serve a purpose and have value to the audience.
- Designs should be accessible and affordable to a wide range of people.
Deep dives
Utility, accessibility, and fun
The influence of utility, accessibility, and fun is evident in Draplin's design approach. He emphasizes the importance of creating designs that serve a purpose and have value to the audience. Additionally, he emphasizes the importance of making designs accessible and affordable to a wide range of people. Draplin also believes in injecting humor and joy into his designs, creating a human and relatable quality. These principles guide his work and contribute to the success and appeal of his brand.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode