281 - Make Merch, Create an Accessible Brand and 3 Powerful Design Guidelines with Aaron Draplin
Jun 24, 2020
auto_awesome
Graphic designer Aaron Draplin shares insights on personal branding, DIY attitude, and three design rules focused on utility, accessibility, and fun. They discuss the importance of curiosity, overcoming blocks, and finding joy in creativity. The podcast explores trippy ideas, middle age, and the future.
Designs should serve a purpose and have value to the audience.
Designs should be accessible and affordable to a wide range of people.
Injecting humor and joy into designs creates a human and relatable quality.
Deep dives
Utility, accessibility, and fun
The influence of utility, accessibility, and fun is evident in Draplin's design approach. He emphasizes the importance of creating designs that serve a purpose and have value to the audience. Additionally, he emphasizes the importance of making designs accessible and affordable to a wide range of people. Draplin also believes in injecting humor and joy into his designs, creating a human and relatable quality. These principles guide his work and contribute to the success and appeal of his brand.
Influence on others
Draplin's unique approach to design has influenced many, including the podcast host. Although the specific visual style may not align, the emphasis on authenticity, inclusivity, and human connection resonates deeply. Draplin's ability to embody contradictions in his work and embrace the imperfections and nuances of creativity has inspired others to think differently and pursue their creative passions.
Democratizing design
Draplin's approach to design and branding is rooted in making it accessible and relatable to a wide audience. He rejects exclusionary artistic practices and instead focuses on creating designs that are affordable and enjoyable for everyday people. By dismantling elitism and incorporating humor and utility, Draplin democratizes design and empowers others to embrace their own creativity.
Overcoming exclusion
Draplin's own experiences of feeling excluded from certain design communities have shaped his approach to embracing all types of creativity and breaking down barriers. He strives to make his work inclusive, welcoming people from different backgrounds and perspectives. By challenging norms and stereotypes, Draplin encourages others to embrace their unique creative identities and not be limited by the expectations of others.
The importance of finding joy in creating
The speaker emphasizes the significance of finding joy and fulfillment in the act of creating, regardless of external factors or financial gain. He shares personal anecdotes of doing projects just for the fun of it, such as creating a logo for a fan for only $25. He highlights the value of saying 'yes' to creative opportunities and pursuing projects that bring happiness and a sense of purpose.
Reflecting on life and embracing uncertainty
The speaker contemplates existential concepts such as life and death, the purpose of existence, and the importance of gratitude and empathy towards others. He ponders on the mysteries of the universe and expresses a desire to make the most of the present moment. Despite acknowledging the challenging times and the uncertainties of life, he urges listeners to slow down, appreciate simple acts of kindness, and find ways to help those less fortunate.
