Josh Seiden is a designer, strategy consultant, coach, and author. He started his career in the early 90s. Since then a lot of things have changed. That's why Josh decided to write and share his experience, and latest observations in amazing books such as "Lean UX" or "Outcomes over Output."

In this episode, Josh discusses with the Product Bakers everything about Lean UX and how to work with hypotheses and problem statements. They've also touched upon the topic of lean experimentation to validate ideas as quickly as possible.

Table of content:

00:30 - Intro Josh Seiden
03:30 - The change of Lean UX
04:30 - Making product & design teams work
06:25 - The notion of design thinking
08:25 - Defining good problem statements
11:40 - Defining good hypotheses
16:05 - Finding problems & defining success criteria
19:10 - Josh's definition of an MVP
25:20 - Perfectionism kills success
28:35 - Experimenting instead of solutionizing
30:35 - Josh's biggest learning with Lean UX
33:30 - Debrief Christian & Alex

Follow Josh:

Josh's Masterclass: Online masterclass outcomes for product teams
Josh's books: Lean UX, Outcomes over Output
Medium: @jseiden
Linkedin: @jseiden
Twitter: @jseiden

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🌍 Website: https://www.product-bakery.com/

#38 Climbing the confidence ladder with Lean UX - with Josh Seiden, Consultant & Author