If you want the secret sales strategy that uses scarcity to make a ton of money ethically, you'll want to watch this.

In this video, I go over the powerful ethical scarcity equation, why urgency is so effective at getting customers to buy, and 10 different ways that you can use it in marketing.

1:16 - Losing Effectiveness
2:10 - Commitment
3:14 - Obligation
5:07 - Pretty It Up
6:07 - My Favorite Peeps
6:47 - Earning It
7:35 - Guinea Pig
9:46 - Launch Party
10:40 - Flawed Product
11:35 - I Need Money