Ed Belfour, President and CEO of Belfour Spirits and Hockey Hall of Fame Goaltender, shares his thoughts on how his professional sports career gave him the tools to take on the challenge of building an alcohol brand.
Belfour and host of #ThePlaybook, David Meltzer, chat about a range of topics including how Ed’s experience in the minor leagues prepared him to be a pro and why he followed a similar path in launching Belfour Spirits. The pair discuss what it means to be a “role player” in sports and business, as well as how to create a routine that helps you to perform at your best, even if you aren’t feeling your best.
The Playbook With David Meltzer