UCDP Ep #66 - Digital Advertising, Inventory Strategies, & Customer Retention for Used Car Dealers

In this episode of the Used Car Dealer Podcast, Zach interviews two special guests from Cox Automotive: Jade Terreberry (Sr. Director, Strategic Planning & Business Development) and Micah Tindor (Sr. Dir. Strategic Planning Kelley Blue Book ICO). They cover a range of topics relevant to today’s used car market, from digital advertising strategies to inventory management and customer retention.

Some of the questions asked were:

Q) How did you both get started in the automotive business?
Q) How has digital advertising changed for used car dealers, and how do platforms like Kelley Blue Book and Autotrader help?
Q) What are the best practices for dealers to make their used vehicles stand out online?
Q) How do price fluctuations in the used car market affect dealers’ advertising strategies?
Q) With inventory shortages, how can dealers meet demand without overextending?
Q) How are dealers using data to predict which vehicles will sell quickly?
Q) What strategies are dealers using to source inventory, especially through trade-ins or service lanes? (Jade)
Q) How can tools like Kelley Blue Book’s Instant Cash Offer help dealers stay competitive in acquiring vehicles?
Q) What can dealerships do to improve customer retention, especially with used car buyers?
Q) How important is post-sale experience, and how can dealerships keep used car customers engaged?
Q) As electric vehicles grow, how should used car dealers manage inventory and educate consumers?
Q) What new and exciting developments are coming from your teams?

Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast
Transcribe of this podcast - https://blog.sellyautomotive.com/blog/cox-automotive-2024