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The Hustle Daily Show
Luxury ice is taking off
Aug 22, 2023
Sara Friedman, Principal Marketing Manager at HubSpot, discusses luxury ice cubes and their popularity on social media. The hosts also cover Meta's back-to-office plans, AI skills adoption, increasing car prices in the US, and the retirement of the voice actor for Mario and Luigi.
11:50
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Quick takeaways
- Luxury ice has gained popularity during the pandemic as people explore new hobbies at home and post visually appealing ice creations on social media.
- Appliance manufacturers are capitalizing on the luxury ice trend by offering specialized ice-making devices and capabilities, catering to the growing obsession with the aesthetics and quality of ice.
Deep dives
The Rise of Luxury Ice
The podcast discusses the growing trend of luxury ice, where people are using high-end and visually appealing ice cubes for various purposes, including parties and social media. This trend has gained popularity during the pandemic as a result of people exploring new hobbies at home. Social media platforms like TikTok have played a significant role in promoting the trend, with hashtags like #icetalk amassing billions of views. Companies and appliance manufacturers are capitalizing on the trend by offering products like custom ice cubes, ice ball presses, and even refrigerators with craft ice capabilities.
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