Selling In The Motor Trade Where is the Industry Going?
Delighted to have Kenneth Purdon from The Specialist Car Buyer Ltd with us this episode.
We discuss where the market is at the moment, what direction its going in, stock levels, and whether the Chinese Manufacturers will increase their presence in Europe and the UK.
This then leads us on to talk about electric vehicles with the challenges and advantages they bring.
Kenneth will be back with us in another episode to discuss the hot topic of the agency.
Here are the highlights:
{01:38} Arnold Clark
{08:40} Uncertainty
{12:18} Residual Values
{14:46} Chinese Market
{20:09} MG
{23:30} Volvo
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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