Modern Prospecting How to Build a 50-Meeting Pipeline from One LinkedIn Post
Aug 12, 2025
48:25
In this episode of Modern Prospecting, I had the chance to sit down with Santosh Sharan, founder and CEO of http://Zeer.AI , whose journey spans leadership roles at ZoomInfo, Apollo, and RB2B. With a front-row seat to the evolution (and breakdown) of traditional go-to-market strategies, Santosh shares an insider’s take on why the old playbooks no longer work—and what needs to change.
We get into it all: why B2B buyers are harder to reach than ever, how http://Zeer.AI is rewriting the rules with its buyer-led model, and what founders need to understand about navigating today’s noisy, AI-saturated landscape.
Santosh doesn’t just talk theory—he shares the exact LinkedIn strategy that helped him book 50+ meetings with senior execs, and breaks down why authenticity, personalization, and building your own tribe are more critical than ever.
If you’re a startup founder, sales pro, or just curious about the future of prospecting, this one’s packed with practical insights and hard-won wisdom.
Chapters:
00:00 - Introduction
00:13 "Unique Industry Insight Expertise"
03:20 - GTM Playbook Broken: Seeking Solutions
07:06 - Evolving Challenges in B2B Prospecting
12:25 - Evolving Market Trends and Parity
15:18 - AI-Driven Solution Collaboration Platform
19:11 - "Startup Founder Embraces Sales Mindset"
22:31 - Navigating Rising CAC in SaaS
24:25 - Building Buyer Loyalty Through Tribes
28:30 - Automated Engagement for Targeted Outreach
32:32 - Importance of High-Quality Content
35:13 - Efficient Content Creation Strategy
39:57 - AI's Impact on Vendor Competition
42:18 - Evolving AI-Driven Sales Tools
44:36 - "Solitude Experience and Future Discussion"
47:07 - Humanity vs. Machine Performance
48:13 - Outro
Quotes:
"True transformation requires daring risks and the courage to build something new."- Santosh Sharan
"The playbook is broken, but that creates space for new ideas, honesty, and innovation. The future belongs to those willing to question everything and build what’s next."- Andre Yee
Key Takeaways
The Old Go-to-Market Playbook is Broken
Custom Signals Are the Future of Prospecting
Flipping the Funnel: Buyer-Led, Agentic GTM
Building a Tribe Over Chasing Leads
LinkedIn as a Prospecting Engine
The Human Element Still Wins—But Scaled by AI
Personal Growth Fuels Professional Success
Connect with Santosh Sharan
LinkedIn: https://www.linkedin.com/in/ssharan/
Website: https://www.zeer.ai/
Connect with the Host Andre Yee:
Website:http://tiga.ai/
We get into it all: why B2B buyers are harder to reach than ever, how http://Zeer.AI is rewriting the rules with its buyer-led model, and what founders need to understand about navigating today’s noisy, AI-saturated landscape.
Santosh doesn’t just talk theory—he shares the exact LinkedIn strategy that helped him book 50+ meetings with senior execs, and breaks down why authenticity, personalization, and building your own tribe are more critical than ever.
If you’re a startup founder, sales pro, or just curious about the future of prospecting, this one’s packed with practical insights and hard-won wisdom.
Chapters:
00:00 - Introduction
00:13 "Unique Industry Insight Expertise"
03:20 - GTM Playbook Broken: Seeking Solutions
07:06 - Evolving Challenges in B2B Prospecting
12:25 - Evolving Market Trends and Parity
15:18 - AI-Driven Solution Collaboration Platform
19:11 - "Startup Founder Embraces Sales Mindset"
22:31 - Navigating Rising CAC in SaaS
24:25 - Building Buyer Loyalty Through Tribes
28:30 - Automated Engagement for Targeted Outreach
32:32 - Importance of High-Quality Content
35:13 - Efficient Content Creation Strategy
39:57 - AI's Impact on Vendor Competition
42:18 - Evolving AI-Driven Sales Tools
44:36 - "Solitude Experience and Future Discussion"
47:07 - Humanity vs. Machine Performance
48:13 - Outro
Quotes:
"True transformation requires daring risks and the courage to build something new."- Santosh Sharan
"The playbook is broken, but that creates space for new ideas, honesty, and innovation. The future belongs to those willing to question everything and build what’s next."- Andre Yee
Key Takeaways
The Old Go-to-Market Playbook is Broken
Custom Signals Are the Future of Prospecting
Flipping the Funnel: Buyer-Led, Agentic GTM
Building a Tribe Over Chasing Leads
LinkedIn as a Prospecting Engine
The Human Element Still Wins—But Scaled by AI
Personal Growth Fuels Professional Success
Connect with Santosh Sharan
LinkedIn: https://www.linkedin.com/in/ssharan/
Website: https://www.zeer.ai/
Connect with the Host Andre Yee:
Website:http://tiga.ai/