How to use data and analytics to improve the 3R's with your customers - Interview with Evan Carroll

Today’s interview is with Evan Carroll who is a marketing technologist, author and speaker. Evan joins me today to talk about his new book: Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets that he co-authored with Stan Phelps of 9 Inch Marketing.

Back in 2013, I spoke to Stan about a previous book in the series - What’s Your Green Goldfish? - which was number 57 in this interview series: Employee engagement is a commitment not a campaign. This time around I'm talking to Evan about what leading and smart firms are doing to leverage data and analytics in their businesses and how it is helping them drive improved performance and engagement.

This interview follows on from my recent interview – Transforming agent attrition in the contact centre through social physics – Interview with Ron Davis of Tenacity – and is number 168 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Note: Please be aware that there is a slight echo, repeat, delay in the recording….technology!! It’s not too much of a bother, I believe. So, please persevere with it.