When Marcelo Abritta pitched Buser to a VC for the first time, he didn't have a lot of leverage. His operation was quickly blocked by authorities and incumbents. He wasn't yet working full time on the business. And the cherry on top: he had a six-figure debt from a recently failed company.

He did, however, receive a great investment offer from a top-tier fund that same day.

Everyone knew from the start that that would be a "make it or break it" type of deal — and it still is. In fact, Marcelo likes to make that clear even to potential hires. But with high risks come high returns.

In this episode, you'll find out:

How that first pitch went down.
The behind the scenes of their whole fundraising process.
How they stay scrappy and lean.
And the challenges and measures you take when you're this heavy on uncertainty.

--

Go to book.latitud.com to get your copy of Viva The Entrepreneur!

Building good sh*t in Latin America?

Learn about how Latitud can help you at latitud.com
Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond
Sign up for our weekly newsletter for founder insights and some tough love
And follow us on Linkedin / Instagram / Spotify to stay in the loop

#16 - Make it or break it: Marcelo Abritta, Buser